Course description

Understanding the proposal development process and best practices is essential to develop competitive and compelling proposals that meet the specific requirements of federal contracts.

Winning new business requires an understanding of the bidding environment and the systems and tools needed to create successful proposals. Customers are looking for competent, experienced contractors with low-risk solutions for their projects.

This module provides an overview of the Business Development and Proposal development lifecycle, including the analysis of a Case Study to plan a proposal response.

Designed to develop your understanding of the Business Development environment and Proposal Development skills.

Course objectives

  • Understand the purpose and role of proposal development in acquiring new business.

  • Learn to identify potential business opportunities across government and commercial sectors.

  • Apply best practices to implement new systems and processes.

  • Understand and interpret proposal requirements Conduct a comprehensive opportunity analysis.

  • Develop efficient proposal outlines and compelling content.

Course overview

What you will learn

Learn how to apply business development best practices and use tools and templates to respond to a Request for Proposals. Learn essential strategies and principles of successful proposal development for nonprofit organizations.

Who this course is for

Designed for individuals responsible for business development, proposal management, proposal coordination, or technical writing for your organization.


There are no prerequisites for this course.

Course Format

This course consists of a series of lessons, templates, and activities. At the end of the course there is a Proposal Development: Core Skills to Win New Business FAQ and a quiz to test your learning for the content for this topic.

Learning outcomes

Understand the essential strategies and principles of successful proposal development.

Course curriculum

  1. Introduction

  2. Course Materials

  3. Ch 1 - Overview

  4. Case Study

  5. Ch 2 - Understanding an Opportunity

  6. Ch 3 - Plan your Solution

About this course

  • $1,250.00
  • eLearning 24/7
  • Case Study
  • Activities