Delivering Impactful Briefings
Delivering impactful briefings from preparation to delivery.
Course description
The opportunity to brief a potential US defence customer on your organisation’s capabilities requires deliberate preparation, structured messaging, and disciplined delivery. Prime contractors use these briefings to assess your value proposition and determine where your organisation may fit within their supply chain.
This course focuses on preparing a tailored briefing deck aligned to a specific US program, demonstrating capability fit, relevant past performance, delivery capacity, compliance and quality certifications, and export suitability of the proposed solution.
Designed for executives, business development, and customer-facing professionals, this course supports preparation and confident delivery for meetings, briefings, trade missions, and formal engagements within the US defence market.
Course objectives
This course focuses on the development of:
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A tailored briefing deck to present your product and solution
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Program-aligned content for a specific US defence opportunity
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Clear evidence of capability fit, past performance, and delivery capacity
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Briefing scripts that articulate a strong value proposition
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Credible positioning within the US defence supply chain
Course curriculum
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Ch 1 - Overview
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Ch 2 - Toolkit
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Ch 3 - Preparing a Presentation
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Ch 4 - Formatting your Presentation
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Ch 5 - Delivering your Presentation
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Ch 6 - Expert Answers
About this course
- Designed for Australian Companies
- Self-paced eLearning
- Template & Activities
Instructor
Dr. Kate Rosengreen is a senior defence proposal consultant with 25 years of experience supporting defence contractors engaged in the US Federal Government market.
Her work spans Defence, Aerospace, Intelligence, Information Technology, Aviation, and Manufacturing, with contributions to more than USD $15 billion in awarded Defence and Civilian contracts.
This experience provides practical insight into the US defence business development environment and industry engagement practices.
Dr. Rosengreen holds a PhD in Education and a BA in Adult Education from Australian universities. Her background reflects a unique combination of US Federal procurement expertise, defence-sector domain knowledge, and adult-learning design. This blend of experience informs the development of the Defence Business Development: Australia–US Program and supports its focus on practical, industry-aligned guidance for Victorian defence organisations preparing to engage with US defence contractors.
Dr. Rosengreen holds a PhD in Education and a BA in Adult Education from Australian universities. Her background reflects a unique combination of US Federal procurement expertise, defence-sector domain knowledge, and adult-learning design. This blend of experience informs the development of the Defence Business Development: Australia–US Program and supports its focus on practical, industry-aligned guidance for Victorian defence organisations preparing to engage with US defence contractors.
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