Course description

Proposal Development Module

Proposals play a central role in securing government and commercial contracts. Strong proposal practices support organizational performance by influencing revenue, customer confidence, and ongoing operations.

Leading a proposal team requires both strategic and tactical skills. As the Proposal Manager, you are responsible for directing solution development, managing writing and production, and maintaining compliance with RFP requirements to deliver a complete, compelling, and competitive submission.

This course builds the leadership and process control needed to manage complex proposals in high-stakes environments. You will learn how to apply industry best practices, coordinate contributors, manage schedules, and guide the response from planning through delivery—ensuring every proposal is compliant, persuasive, and positioned to win.

Course objectives



This course builds your capability to lead the proposal process with a structured system, controlled workflows, and clear, compliant content development.

  • Learn the proposal management leadership role in proposal development

  • Apply a clear, repeatable proposal system using best-practice techniques and templates

  • Interpret RFP instructions and performance requirements accurately

  • Implement a structured workspace with consistent version control

  • Lead contributors in developing a clear, compliant, customer-aligned submission

Course curriculum

  1. Introduction

  2. Management Toolkit

  3. Chapter 1 – Proposal Management

  4. Chapter 2 – Understand the Opportunity - Phase 1

  5. Chapter 3 – Manage Your Response - Phase 3

  6. Chapter 4 – Build the Proposal - Phase 4

About this course

  • Pre-order price $750 (Save 40%)
  • Step-by-step proposal management system
  • Downloadable templates, checklists, & workbook

Instructor

Dr. Kate Rosengreen is the CEO of the Proposal Resource Group, Inc., a Washington DC–based consulting firm supporting federal contractors nationwide. With over 25 years of experience, she has led high-value proposal efforts and secured more than $15B in contract awards for defense contractors, nonprofit agencies, and small businesses.

She is also the creator of PRG Learn, a comprehensive training platform offering eLearning, webinars, workshops, and coaching—delivering best-practice strategies and practical techniques to improve proposal quality and build stronger, more competitive responses for defense, civilian, and other public agency opportunities.
Photo of Dr. Kate Rosengreen

Testimonials

NPA Proposal Manager

"Even though this is an eLearning course it’s just like being in face-to-face training. The training is very thorough and engaging."

VP Business Development

"After a recent bid loss, we sought personal coaching to understand how to improve our content. The targeted feedback and strategic recommendations provided invaluable insight, introducing us to new techniques that significantly increased our confidence and prospects for future success."

Barbara, Proposal Editor

"The content is divided into digestible sections which makes learning easier. The quizzes in each lesson are satisfying and I know I am learning the material."

Business Development Executive

"I wish I had this training when I first started working on Past Performance all those years ago."

VP Business Development

"Each topic builds on the other seamlessly, allowing you to develop a comprehensive proposal strategy step by step."