Course Description

Proposal Development Module

Before there is an RFP, there is a first impression. A capability statement is often how a customer or prime decides whether you are worth a closer look.

This course shows you how to build a clear, focused capability statement that presents your organization's strengths and aligns them to a specific customer or program. The result is a concise, decision-ready document that demonstrates readiness, relevance, and mission fit.

This course is designed for executives, business development professionals, and individuals responsible for developing organizational capability statements. Learn how to communicate your organization's capabilities clearly and align them with customer priorities.

  • Identify the essential components of a capability statement.

  • Align organizational capabilities with customer priorities.

  • Present organizational differentiators clearly and concisely.

  • Develop customer-focused capability statements.

  • Produce capability statements that support business development.

Course Overview

Are there any prerequisites?

Prior to starting this course, learners should have intermediate Microsoft Word Skills.

What is the course format?

Self-paced, on-demand online course with templates and a workbook.

How long will it take to complete the course?

The time needed to complete the course varies based on your interest, motivation, and the time you can dedicate. You may choose to finish a self-paced course in a day, a week, a month, or over a longer period, as they follow an instructor-led schedule and may include activities that must be completed between sessions.

You will have access to all course content for 12 months, allowing you to work at the pace that best fits your schedule.

Does the course include feedback on my work?

You assess your work against an expert model answer and checklist. For personalized, one-on-one feedback on your own content, see Personal Coaching.

Is there a certificate of completion?

Yes, you receive a certificate of completion.

Course Curriculum

  1. Ch 1 - Build your Corporate Capabilities Statement

  2. Ch 2 - Toolkit

  3. Ch 3 - Preparing a Capabilities Statement

  4. Ch 4 - Expert Answers

  5. Upload Completed Template

  6. Help Center

About this course

  • Designed for Federal and Commercial contractors
  • Downloadable Templates & Workbook
  • Activities and Case Study

Instructor

Dr. Kate Rosengreen is the founder and CEO of Proposal Resource Group, a Washington, DC-based firm supporting organizations in complex government and defense contracting environments. With more than 25 years of experience, Dr. Rosengreen has led high-value proposal efforts and supported contract awards totaling more than $10 billion.

Founded and authored by Dr. Rosengreen, PRG Learn is a structured training platform that provides eLearning, webinars, and workshops to help organizations strengthen proposal capability, improve process discipline, and build more effective proposal operations.
Photo of Dr. Kate Rosengreen

BD Executive, Col (Ret.), NPA

"Dr. Rosengreen's training helped us win 8 contracts worth $15M and build an organization-wide proposal process that continues to drive our success."

VP Business Development, NPA

"Each topic builds on the other seamlessly, allowing you to develop a comprehensive proposal strategy step by step."

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