Course description


Unsolicited proposals provide an opportunity to showcase innovative solutions and differentiate your organization from competitors. Crafting a compelling and unique proposal allows you to capture the attention of potential clients, increasing the chances of winning the federal contract.

Create demand for a new service or product and win contracts for this new business.

Designed to develop your skills to identify and package new ideas for your customers.


Course objectives

  • Understand the value of unsolicited proposals in winning new business.

  • Learn to identify potential opportunities where an RFP may not currently exist.

  • Develop an outline for a new solution or concept.

  • Conduct market research, identify customer needs, and document value propositions.

  • Review different formats to present unsolicited proposals e.g., white paper, PowerPoint briefing, written proposal.

  • Prepare an Unsolicited Proposal by creating unique and engaging content.

Course overview

Who this course is for

This course is designed for individuals responsible for business development, proposal management, proposal coordination, or technical writing within their organization.

Prerequisites

Prior to starting this course, learners should complete the Fundamentals of Proposal Management course.

Course Format

This course includes lessons, activities, templates, quizzes, and additional resources. A brief quiz is provided at the end of each chapter, with a final quiz at the end of the course to assess your understanding of the material.

Does this course include instructor feedback?

This course is self-paced, allowing you to learn on your schedule.

During the course, you will complete a set of structured activities based on a Case Study. Upon completion of the final Create Unsolicited Proposals quiz, learners will submit an assignment that applies the techniques presented in the course.

Dr. Kate Rosengreen will review your assignment and provide personalized feedback on your submission.

If you would like additional support, Personal Coaching is available as a separate option and can be added at any time to provide guidance or answer questions.

Contact our Support Team at https://www.prglearn.com/pages/contact-us/#ContactUs.

How long will it take to complete the course?

The time needed to complete the course varies based on your interest, motivation, and the time you can dedicate. You may choose to finish a self-paced course in a day, a week, a month, or over a longer period, as they follow an instructor-led schedule and may include activities that must be completed between sessions.

You will have access to all course content for 12 months, allowing you to work at the pace that best fits your schedule.

Learning outcomes

Create compelling unsolicited proposals to generate new business opportunities for potential clients.

Will I receive a certificate?

Yes. Upon successful completion of the course, you will receive a Certificate of Completion. This certificate can be downloaded and used to document your training for internal records or professional development requirements.

Course curriculum

  1. Introduction

  2. Course Materials

  3. Ch 1 - Overview

  4. Ch 2 - Build your Pipeline

  5. Ch 3 - Steps to building an Unsolicited Proposal

  6. Ch 4 - Presentation Formats

About this course

  • $1,450.00
  • Designed for Nonprofit Federal contractors
  • Downloadable Templates & Workbook
  • Instructor-reviewed assignment

Instructor

Dr. Kate Rosengreen is the CEO of the Proposal Resource Group, Inc., a Washington DC–based consulting firm supporting federal contractors nationwide. With over 25 years of experience, she has led high-value proposal efforts and secured more than $15B in contract awards for defense contractors, nonprofit agencies, and small businesses.

She is also the creator of PRG Learn, a comprehensive training platform offering eLearning, webinars, workshops, and coaching—delivering best-practice strategies and practical techniques to improve proposal quality and build stronger, more competitive responses for defense, civilian, and other public agency opportunities.
Photo of Dr. Kate Rosengreen

Testimonials

NPA BD Executive | Col (Ret)

"Dr. Rosengreen’s training helped us win 8 contracts worth $15M and build an organization-wide proposal process that continues to drive our success."

BD Executive | Defense Contractor

"I wish I had this training when I first started working on Past Performance all those years ago."

Proposal Manager | NPA

"Even though this is an eLearning course it’s just like being in face-to-face training. The training is very thorough and engaging."

VP Business Development | NPA

"After a recent bid loss, we sought personal coaching to understand how to improve our content. The targeted feedback and strategic recommendations provided invaluable insight, introducing us to new techniques that significantly increased our confidence and prospects for future success."

Technical Writer | NPA

"The content is divided into digestible sections which makes learning easier. The quizzes in each lesson are satisfying and I know I am learning the material."

VP Business Development | NPA

"Each topic builds on the other seamlessly, allowing you to develop a comprehensive proposal strategy step by step."

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