Course description


Unsolicited proposals provide an opportunity to showcase innovative solutions and differentiate your organization from competitors. Crafting a compelling and unique proposal allows you to capture the attention of potential clients, increasing the chances of winning the federal contract.

Create demand for a new service or product and win contracts for this new business.

Designed to develop your skills to identify and package new ideas for your customers.

Course objectives

  • Understand the value of unsolicited proposals in winning new business.

  • Learn to identify potential opportunities where an RFP may not currently exist.

  • Develop an outline for a new solution or concept.

  • Conduct market research, identify customer needs, and document value propositions.

  • Review different formats to present unsolicited proposals e.g., white paper, PowerPoint briefing, written proposal.

  • Prepare an Unsolicited Proposal by creating unique and engaging content.

Course overview

What you will learn

Learn how to design compelling unsolicited proposals that generate new business opportunities for potential clients.

Who this course is for

Designed for individuals responsible for Business Development, Proposal Management, or technical writing for your organization.

Prerequisites

Prior to starting this course, learners need to have Basic MS Word Skills and we recommend learners complete Master Proposal Management and Write & Edit Persuasive Proposals.

Course Format

This course consists of a series of lessons, templates, and activities. At the end of the course is an FAQ to address common questions and a quiz to test your learning for the content of this topic.

Learning outcomes

Create compelling unsolicited proposals to generate new business opportunities for potential clients.

Resource Center

Additional resources are provided in the Resource Center module located on your Dashboard which contains templates graphics and videos. These are the tools you need to build your proposal responses.

Instructor

Dr. Kate Rosengreen is the President of the Proposal Resource Group, Inc., a proposal management consultancy based in Washington DC. Kate has over 25 years of experience supporting Federal contractors, consulting firms, small businesses, and nonprofit agencies in the management of successful proposals across the U.S.
Photo of Dr. Kate Rosengreen

Testimonials

NPA Proposal Manager

"Even though this is an eLearning course it’s just like being in face-to-face training. The training is very thorough and engaging."

VP Business Development

"After a recent bid loss, we sought personal coaching to understand how to improve our content. The targeted feedback and strategic recommendations provided invaluable insight, introducing us to new techniques that significantly increased our confidence and prospects for future success."

Barbara, Proposal Editor

"The content is divided into digestible sections which makes learning easier. The quizzes in each lesson are satisfying and I know I am learning the material."

Business Development Executive

"I wish I had this training when I first started working on Past Performance all those years ago."

VP Business Development

"Each topic builds on the other seamlessly, allowing you to develop a comprehensive proposal strategy step by step."