How do we create new demand?
Business Development

Develop an Unsolicited Proposal

How to shape customer demand for an emerging product or capability.

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Course Description

Proposal Development Module

Not every opportunity waits for an RFP. An unsolicited proposal lets you put a new idea in front of a customer and shape demand before a competition exists.

This course shows you how to spot the right opening, research the customer's needs, and package a new solution into a proposal that earns attention. The result is a compelling case for a product or capability, presented in the format that fits the customer.

This course is designed for business development professionals and individuals responsible for identifying new opportunities. Learn how to develop customer-focused unsolicited proposals that communicate new ideas and capabilities.

  • Identify opportunities suitable for unsolicited proposals.

  • Research customer needs and priorities.

  • Develop customer-focused solution concepts.

  • Organize unsolicited proposal content.

  • Present new ideas in a structured proposal.

Course Overview

Are there any prerequisites?

Prior to starting this course, learners should complete the Proposal Development Framework course.

What is the course format?

Self-paced, on-demand online course with templates and a workbook.

How long will it take to complete the course?

The time needed to complete the course varies based on your interest, motivation, and the time you can dedicate. You may choose to finish a self-paced course in a day, a week, a month, or over a longer period, as they follow an instructor-led schedule and may include activities that must be completed between sessions.

You will have access to all course content for 12 months, allowing you to work at the pace that best fits your schedule.

Does the course include feedback on my work?

You assess your work against an expert model answer and checklist. For personalized, one-on-one feedback on your own content, see Personal Coaching.

Is there a certificate of completion?

Yes, you receive a certificate of completion.

Course Curriculum

  1. Introduction

  2. Proposal Toolkit

  3. Ch 1 - Overview

  4. Ch 2 - Build your Pipeline

  5. Ch 3 - Steps to building an Unsolicited Proposal

  6. Ch 4 - Presentation Formats

About this course

  • Designed for Federal and Commercial contractors
  • Downloadable Templates & Workbook
  • Activities and Case Study

Instructor

Dr. Kate Rosengreen is the founder and CEO of Proposal Resource Group, a Washington, DC-based firm supporting organizations in complex government and defense contracting environments. With more than 25 years of experience, Dr. Rosengreen has led high-value proposal efforts and supported contract awards totaling more than $10 billion.

Founded and authored by Dr. Rosengreen, PRG Learn is a structured training platform that provides eLearning, webinars, and workshops to help organizations strengthen proposal capability, improve process discipline, and build more effective proposal operations.
Photo of Dr. Kate Rosengreen

VP Business Development, NPA

"Each topic builds on the other seamlessly, allowing you to develop a comprehensive proposal strategy step by step."

Proposal Writer, NPA

"Dr. Rosengreen has provided an invaluable resource for both novice proposal professionals and seasoned writers seeking to solidify their process."

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This course is COMING SOON. Be among the first to know when enrollment opens by completing the form below. Looking forward to seeing you!
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