Course description

Aligning proposal content with evaluators' scoring criteria ensures that your proposal addresses their needs, increases their confidence in your solution, and maximizes evaluation scores, improving your chances of winning the federal contract.

Build compliant and compelling content that presents compelling proposal solutions.

Designed to build your technical writing skills to develop compliant and persuasive content for your proposal content.

Course objectives

  • Understand the role of technical writing and editing in crafting high-quality proposals.

  • Learn techniques to deconstruct RFP and Performance Work Statement (PWS) requirements and build responsive content.

  • Analyze evaluation criteria to craft persuasive narratives.

  • Understand the application of graphics and other visual elements to enhance written content.

  • Enhance skills in organizing content, editing, and proofreading for clarity and coherence.

  • Apply state-of-the art Artificial intelligence (AI) technology (e.g., ChatGPT and Grammarly) to research and creatively build proposal content.

Course overview

What you will learn

Learn writing and editing skills to develop compelling and persuasive proposals and positively influence proposal evaluators.

Who this course is for

Designed for individuals responsible for proposal management, technical writing and subject matter experts (SMEs), and proposal editing for your organization.


Prior to starting this course, learners need to complete Desktop Publish your Proposals and Proposal Development: Core Skills to Win New Business.

Course Format

This course consists of a series of lessons, templates, and activities. At the end of the course there is a Write & Edit Persuasive Proposals FAQ and a quiz to test your learning for the content for this topic.

Learning outcomes

Develop compelling and persuasive proposals through enhanced writing and editing skills.

Course curriculum

  1. Introduction

  2. Course Materials

  3. Ch 1 - Overview

  4. Ch 2 - Editing

  5. Activity

  6. Ch 3 - Quality Control & Production

About this course

  • $1,250.00
  • eLearning 24/7
  • Case Study
  • Activities