Write & Edit Persuasive Proposals
Develop technical writing skills to create clear and compelling proposals.
Course description
Aligning proposal content with evaluators' scoring criteria ensures that your proposal addresses customer needs, builds confidence in your solution, and maximizes evaluation scores, improving your chances of winning federal contracts.
Creating compliant and compelling content is critical to presenting strong, persuasive solutions that meet customer expectations. Effective technical writing supports both compliance and persuasion, which are essential elements in a competitive proposal.
This course is designed to build your technical writing skills to develop compliant, persuasive proposal content that strengthens your submissions and enhances your organization's competitiveness.
Course objectives
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Understand the role of technical writing and editing in creating high-quality proposals
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Deconstruct RFP and Performance Work Statement (PWS) requirements to build responsive content
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Analyze evaluation criteria to develop persuasive narratives
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Incorporate graphics and visual elements to enhance written content
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Organize, edit, and proofread proposal content for clarity and coherence
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Apply Artificial Intelligence (AI) tools (e.g., ChatGPT, Grammarly) to research and develop proposal content creatively
Course overview
The Write & Edit Persuasive Proposals course is part of the integrated proposal development process. This course teaches you how to write and edit compelling proposal content that resonates with evaluators.
Who this course is for
This course is designed for individuals responsible for developing technical, management, or past performance content for proposals.
Prerequisites
Prior to starting this course, learners need to have intermediate Microsoft Word Skills.
Course Format
This course includes lessons, activities, templates, quizzes, and additional resources. A brief quiz is provided at the end of each chapter, with a final quiz at the end of the course to assess your understanding of the material.
Does this course include instructor feedback?
This course is self-paced, allowing you to learn on your schedule.
During the course, you will complete a set of structured activities based on a Case Study. Upon completion of the final Write & Edit Persuasive Proposals quiz, learners will submit an assignment that applies the techniques presented in the course.
Dr. Kate Rosengreen will review your assignment and provide personalized feedback on your submission.
If you would like additional support, Personal Coaching is available as a separate option and can be added at any time to provide guidance or answer questions.
Contact our Support Team at https://www.prglearn.com/pages/contact-us/#ContactUs.
How long will it take to complete the course?
The time needed to complete the course varies based on your interest, motivation, and the time you can dedicate. You may choose to finish a self-paced course in a day, a week, a month, or over a longer period, as they follow an instructor-led schedule and may include activities that must be completed between sessions.
You will have access to all course content for 12 months, allowing you to work at the pace that best fits your schedule.
Learning outcomes
Write and edit persuasive, compliant proposal content that aligns with evaluation criteria and enhances proposal competitiveness.
Course curriculum
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Course Introduction
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Proposal Toolkit
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Ch 1 - Overview
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Ch 2 - Editing
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Ch 3 - Quality Control & Production
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Ch 4 - Activities
About this course
- $875.00
- Downloadable Templates & Workbook
- Instructor-reviewed assignment
Instructor
Dr. Kate Rosengreen is the CEO of the Proposal Resource Group, Inc., a Washington DC–based consulting firm supporting federal contractors nationwide.
With over 25 years of experience, she has led high-value proposal efforts and secured more than $10B in contract awards for defense contractors, nonprofit agencies, and small businesses.
She is also the creator of PRG Learn, a comprehensive training platform offering eLearning, webinars, workshops, and coaching—delivering best-practice strategies and practical techniques to improve proposal quality and build stronger, more competitive responses for defense, civilian, and other public agency opportunities.
She is also the creator of PRG Learn, a comprehensive training platform offering eLearning, webinars, workshops, and coaching—delivering best-practice strategies and practical techniques to improve proposal quality and build stronger, more competitive responses for defense, civilian, and other public agency opportunities.
Testimonials
Sr Proposal Manager | Defense Contractor
"Kate Rosengreen mentored me when I was an aspiring proposal manager and gave me the foundation for success. She knows the federal proposal process inside and out, and shares her fount of knowledge in an easily understood manner. If your team is lost in the wilderness of the federal proposal process, hire Kate Rosengreen as your guide back to civilization!"
Proposal Writer | NPA
"Dr. Rosengreen has provided an invaluable resource for both novice proposal professionals and seasoned writers seeking to solidify their process. The course provides a systematic approach to writing an effective Past Performance volume with tools to ensure alignment and compliance. Dr. Rosengreen breaks down the structure of an RFP in a simple and approachable manner and emphasizes the paramount importance of relevant Past Performance to any bid. I wish I had had resource like this when I was starting out in proposals!"
NPA BD Executive | Col (Ret)
"Dr. Rosengreen’s training helped us win 8 contracts worth $15M and build an organization-wide proposal process that continues to drive our success."
Proposal Manager | NPA
"Even though this is an eLearning course it’s just like being in face-to-face training. The training is very thorough and engaging."
VP Business Development | NPA
"After a recent bid loss, we sought personal coaching to understand how to improve our content. The targeted feedback and strategic recommendations provided invaluable insight, introducing us to new techniques that significantly increased our confidence and prospects for future success."
Technical Writer | NPA
"The content is divided into digestible sections which makes learning easier. The quizzes in each lesson are satisfying and I know I am learning the material."
BD Executive | Defense Contractor
"I wish I had this training when I first started working on Past Performance all those years ago."
VP Business Development | NPA
"Each topic builds on the other seamlessly, allowing you to develop a comprehensive proposal strategy step by step."
Join the waitlist
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